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CRM Platform

A modern Salesforce-class CRM with custom pipelines, AI lead scoring and revenue intelligence for distributed sales teams.

PipelinesAutomationForecasting
CRM Platform
Industry
B2B SaaS
Sector
Sales Operations
Year
2024
Country
United States
Niche
Revenue Intelligence & Pipeline
Team
9 — 1 designer, 4 full-stack, 1 mobile, 2 QA, 1 PM
Technologies
Next.jstRPCPostgresPrisma
Project Overview

The full story

Sales leadership had lost faith in their CRM. Reps were updating it on Friday afternoons from memory, forecast accuracy bounced between 55% and 70%, and deals were dying in the gap between Gmail and the pipeline.

We built a rep-first CRM around three principles: log nothing manually, surface the next best action, and forecast from signal not opinion. Email and calendar are ingested in real time and attributed to deals automatically. A learned model proposes the next action per deal — call a stakeholder, send a security questionnaire, escalate to legal — and reps approve with one tap.

Forecast accuracy is now 94% on a 90-day window. Win rate is up 18 points and average cycle time is down 22 days. Most importantly, adoption hit 97% within six weeks because reps stopped seeing the CRM as overhead.

01 · The Challenge

What stood in the way

Sales leadership was running on stale spreadsheets and a CRM the reps refused to update. Forecast accuracy hovered around 60%.

02 · The Solution

How we shipped it

We built a rep-first CRM with one-click logging, AI-suggested next steps and a forecast engine that learns from won/lost patterns.

Project Showcase

Inside the product

Pipeline board — deals by stage with weighted value
Forecast dashboard — weighted pipeline and confidence bands
Deal view with AI-suggested next-best action
Email and calendar auto-capture timeline

Designed for clarity. Built to scale.

03 · The Outcome

Results that moved the business

94%
Forecast accuracy
97%
Rep CRM adoption
+18%
Win rate
−22 days
Cycle time
04 · Key Features

What we built

✓

AI-suggested next-best actions

✓

Live revenue forecasting with confidence bands

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Email & calendar auto-capture

✓

Customizable pipelines per team

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