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AI Voice Sales Agent

Outbound voice agent qualifying leads in under 90 seconds with live transcript, sentiment and objection-handling playbooks.

Voice AIRealtimeCRM Sync
AI Voice Sales Agent
Industry
Sales · Insurance
Sector
Outbound Sales
Year
2025
Country
United Kingdom
Niche
Voice AI & Lead Qualification
Team
5 — 2 AI engineers, 1 voice designer, 1 backend, 1 QA
Technologies
VapiDeepgramElevenLabsHubSpot
Project Overview

The full story

The brokerage's existing BPO took 12 hours to dial a fresh lead. Conversion modeling showed every hour of delay halved close probability. The mandate was simple: call inside 60 seconds, qualify in under two minutes, and write everything back to HubSpot in a format reps actually use.

We composed Vapi for telephony, Deepgram for streaming ASR, and a custom dialog manager on top of GPT-4o tuned with 1,200 labeled call recordings. Personas are first-class: a switchable voice, pace and objection playbook per product line. Every turn is under 500ms end-to-end thanks to streaming TTS via ElevenLabs and parallel tool calls.

The agent now handles 18,000 outbound conversations per month with NPS parity to top-quartile human SDRs. Three reps were redeployed to high-intent inbound, and the brokerage opened two new product lines without adding sales headcount.

01 · The Challenge

What stood in the way

An insurance brokerage was spending £40k/month on a BPO to qualify inbound leads with inconsistent quality and 12-hour lag.

02 · The Solution

How we shipped it

We shipped a realtime voice agent that calls within 30 seconds of form submit, qualifies BANT, books a calendar slot and writes everything back to HubSpot.

Project Showcase

Inside the product

Live call console — real-time transcript and sentiment
Objection-handling playbook per persona
Objection-handling playbook per persona
Objection-handling playbook per persona

Designed for clarity. Built to scale.

03 · The Outcome

Results that moved the business

<30s
Speed-to-lead
3.2×
Qualification rate
−61%
Cost per qualified lead
1,840
Meetings booked / mo
04 · Key Features

What we built

✓

Sub-500ms voice turn latency

✓

Objection-handling playbooks per persona

✓

Auto-summary written to CRM with sentiment

✓

Whisper-mode handoff to human reps

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